Research Uncovers PureOFlow is Answer to Better

December 12th, 2009

After 3-year investigation, The Environmental Working Group Lists U.S. cities with best and worst water and names reverse osmosis as safest solution

Las Vegas –   On December 12, 2009, environmental journalist Lori Bongiorno posted an article on Yahoo! Green titled “Cities with Best and Worst Water” – the culmination of a three-year investigative study by The Environmental Group (EWG) of municipal water supplies across the U.S. This in-depth study is one of several exposés on how deploring the quality of water is across many U.S. cities and how out of touch the Environmental Protection Agency (EPA) is in its regulations. It also drives home the message that most bottled water is not any safer than tap water.

Mike Paice, the President of Las Vegas-based PureOFlow was not surprised to find Las Vegas now identified as number 3 in cities with worst water and North Las Vegas ranked number 8. ”While municipalities generally provide the best service they can, many simply do not have the budgets required to make the improvements to their water treatment plants.”  That is likely the case in southern Nevada as well as other cities on the list.

Many home owners still believe water softeners, aka salt exchange systems, are the answer.  And yet these systems do not remove the contaminants listed in the study and they also add significant amounts of salt in the form of sodium or potassium chloride to our precious water supplies – making it even more difficult for cash-strapped municipalities to address the safety of our drinking water.

The EWG’s buying guide identifies reverse osmosis with a superior carbon filter as the most effective in removing all contaminants. PureOFlow’s patented technology, powered by GE, uses superior carbon filtration, coupled with patented reverse osmosis technology and ozone – the world’s cleanest disinfection technology, to provide a complete purification process that maintains the safety and purity of our water supplies without adding ANY additional salts or other chemicals.

Paice adds, “In cities across the country, water softeners have been steadily adding to salt pollution to the extent that municipalities are having to pay significant amounts to treat waste water for re-use.” A major issue facing municipalities are the millions of pounds of salt water softeners add to our drinking water each year.   California has led the way with far-reaching salt bans by passing AB1366 in mid-October 2009. Other states and major cities have instituted similar bans.

On December 7, in an article titled, “Millions in U.S. Drink Dirty Water, Records Show,” New York Times award-winning reporter, Charles Duhigg wrote, “More than 20 percent of the nation’s water treatment systems have violated key provisions of the Safe Drinking Water Act over the last five years, according to a New York Times analysis of federal data.”

As the article expounds, Duhigg writes, “It is unclear precisely how many American illnesses are linked to contaminated drinking water. Many of the most dangerous contaminants regulated by the Safe Drinking Water Act have been tied to diseases like cancer that can take years to develop.”

CNN’s Campbell Brown Investigates conducted video interviews of 20 males based at or lived at Camp Lejeune between the 60’s and 80’s who had since contracted breast cancer.

These investigative reporters and researchers have made their lists and checked them twice. In the words of the late John F. Kennedy, “When written in Chinese, the word "crisis" is composed of two characters. One represents danger and the other represents opportunity.” The water quality crisis can be mitigated with awareness and proper choice.

 

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About PureOFlow
As a company, PureOFlow envisions a future where the world’s fresh water crisis is addressed and managed through home technologies. With the PureOFlow whole-house/whole-business reverse osmosis water purification system, bottled water, household water softeners and at-sink filters become unnecessary, saving homeowners money and reducing waste. PureOFlow products represents the best solution to address today’s economic and environmental concerns related to greener, cleaner water solutions, as well as offering a valuable solution to water softener bans across the nation. PureOFlow systems satisfy all of these concerns by generating ROI and contributing positively to the environment. It is truly the perfect time for this product.

More than 1,000 businesses have trusted PureOFlow technology to provide purified water efficiently and cost-effectively to their customers. PureOFlow has received more than a 90% satisfaction rating. Hundreds of residential customers have adopted PureOFlow whole house reverse osmosis systems. PureOFlow was selected for Discovery Channel’s Green Planet Series, “Greenovate.” For more information visit www.pureoflow.com, or call (702) 834-6570.